MAGIA BLU – START UP BRAND
An Italian family from the island of Capraia developed a range of Mediterranean skincare and fragrance products. It quickly developed a cult following which extended to the mainland.
They commissioned us to investigate if the brand had ‘legs’ to compete in the global cosmetic market through competition analysis and brand positioning. We also prepared a business strategy including global pricing, brand presentations, packaging design tests and 3-year distribution strategy.
Phase 2 (preparing market launch) is under way.
“Karine and Lori are highly skilled professionals and their expertise has been extremely valuable in developing our business. Thanks to their deep knowledge of the beauty industry, they are able to assist us with all aspects of brand positioning and retail. We also especially appreciate the fact that their work takes the ‘personality’ and the specific needs of the brand into account, so that tailored strategies can be developed. “
Annalisa Calapâ, Founder of Magia Blu
INTRODUCTION & DISTRIBUTION STRATEGY FOR TRAVEL RETAIL
Perricone MD wanted to enter the dynamic Travel Retail Market. We prepared and presented a full overview of the market and introduced Perricone MD to key Travel Retail operators, including airlines and cruises, and facilitated appointments in Cannes 2018. We also advised on top nationalities & top airports to target as a 3-year plan.
“Karine has helped Perricone MD formulate our travel retail & airline strategy and her extensive network has helped considerably. She has been professional, knowledgeable and proactive throughout our time working together and she is a true expert in her field. We have really enjoyed working with Karine and her attention to detail, flexibility and pace have been invaluable to our project. We will most definitely not hesitate to use her again should the situation arise. ” Tracey Mann, CIO Perricone MD
DEVELOP A RESEARCH PROGRAM TO FEED INTO CATEGORY STRATEGIES
Harding Retail, cruise specialists wanted to understand better their consumers shopping in their stores to strengthen their category strategies. We built a robust online survey, analysed over 6000 shopper interviews. Findings were linked with sales data and we subsequently condensed the insights into actionable plans for the buying, operations and marketing teams. Additionally, we helped Harding to redefine their branding to launch “The Harding Way”.
“…superb at turning data into financially quantifiable actions. From strategic evaluation and insights through to meaningful outputs, […] always adds measurable value. Highly recommended indeed.”James Prescott, Managing Director Harding Retail