Boutique Brand AGENCY created by luxury experts.

We’re a highly experienced team of beauty and luxury specialists. We relish the gargantuan end-to-end projects as much as those vital mini tasks. Just as happy driving the growth of established brands as powering the seeds of a start-up. At Flores BW, put simply, we make brands work.

We know the industry internationally and understand all aspects – from growth challenges, launches and turnarounds to new market entry within corporate, investor-led and start-up businesses. We’ve recently helped clients enter the Travel Retail industry, navigate retailer acquisition and expand globally. You name it, we’ve done it… with style!

Think of us as a “strategy” or “growth hack”.

Why? Because we develop and implement step-by-step business and brand strategies that cut to the chase and deliver on what they promise. Our primary focus is to drive sales… but we believe in balance. We know just the right buttons to press that make those figures fly, while leaving brand equity intact and respecting budgets.

Find out just how passionate we are about what we do, and in the spirit of our company where the team is family, we invite you to call us for a chat or ping us an email … the coffee’s on us!

What We Do

We’re with you all the way. It’s not just about delivering a successful strategy, we are committed to a long-term partnership and achieving your future goals. We can combine consultative conversations with key stakeholders and review specific requirements. We are able to craft authentic mission statements and company values, focusing on operational success and results which go beyond expectation.

Discover our mentoring program created for small businesses. From our work with new indie companies and smaller brands, we understand there’s a different set of needs. We can offer a helping hand to create a strategy, give guidance on future product developments, explain how to prepare for a negotiation, or just share a distribution contact. Curious yet? Here’s a snapshot of our services…

NPD & Marketing Strategy

  • New Product Development & Brand Launches
  • Market Analysis
  • Define global and local brand values
  • Shopper Insights 
  • Create brand awareness

Distribution & Business Development

  • Strategic Action Planning 
  • Retailer Acquisition Campaigns 
  • Market Entry Strategies 
  • International Expansion 
  • Sales and Consumers Analytics
  • Conceive trade marketing plan 
  • Digital and Social Media Strategy 

Travel Retail

  • Devise and implement commercial strategy
  •  Introduce new and existing brands
  • Define distribution plan  
  • Negotiate space, location & margin 
  • Staffing – hiring and management 
  • Brand management

What people say about us….

"Finally these two exceptional ladies have partnered up to create a very needed business.  They have an end to end 360-degree solution to bring brands to life and maximise any brand potential– much needed in this current climate!! 

I have been fortunate to know and work with Lori and Karine for over 20 years.  During that time, I have found them both extremely focused in any area of work they have undertaken.  They are both most personable and an enjoyment to work with.  I will be honoured to partner with them both and to recommend them to any business moving forward in their next chapter."

Penny Blake – Director, PBA Ltd

"It is a pleasure to work with Lori and Karine. Their knowledge and hands-on mentality is the perfect combination to drive results!"

Pieter-Jan Beyls, Founder & CEO BEYL SKINCARE

"Karine and Lori are two very accomplished Top Executives with years of experience in the luxury arena. Their knowledge spreads from marketing branding to market openings and development. 
That is only the surface of their skills. You will soon discover how far they bring you into data analysis and category management. Always driven by passion, energy and warm spirit."

Jean-Charles Seite, International Director, Laboratoires Filorga

I have worked with Karine & Lori for over 6 years in both the airport and cruise travel retail industries. They are both consummate professionals who add a great deal of value to both the initial brief and the development of the output. They are efficient, reliable, great team players with the ability to pitch their findings at the right level for the audience. They add tremendous value with their analytical skills and high depth and breadth of the global consumer market. They are always prepared to go the extra mile to deliver results!!

Sue Gosling, global head of marketing, Harding retail

“I have been working with Flores Brand Works since May 2019 and their hands on one stop shop model works for my start up set up. It is a delight to work with experienced, talented, likeable and very efficient individuals. They have negotiated my first inflight listing on British Airways from January 2020 and they have brought forward many future exciting growth opportunities.”

Ada Ooi, Celebrity & Royalty facialist, founder of 001 London Skincare