We’re a highly experienced team of beauty and
luxury specialists. We relish the gargantuan end-to-end projects as much as those
vital mini tasks. Just as happy driving the growth of established brands as powering
the seeds of a start-up. At Flores BW, put simply, we make brands work.
We know the
industry internationally and understand all aspects – from growth challenges,
launches and turnarounds to new market entry within corporate, investor-led and
start-up businesses. We’ve recently helped clients enter the Travel Retail
industry, navigate retailer acquisition and expand globally. You name it, we’ve
done it… with style!
Why? Because we develop and implement step-by-step business
and brand strategies that cut to the chase and deliver on what they promise. Our
primary focus is to drive sales… but we believe in balance. We know just the
right buttons to press that make those figures fly, while leaving brand equity
intact and respecting budgets.
Find out just
how passionate we are about what we do, and in the spirit of our company where
the team is family, we invite you to call us for a chat or ping us an email …
the coffee’s on us!
We’re
with you all the way. It’s not just about delivering a successful strategy, we
are committed to a long-term partnership and achieving your future goals. We can
combine consultative conversations with key stakeholders and review specific
requirements. We are able to craft authentic mission statements and company
values, focusing on operational success and results which go beyond
expectation.
Discover
our mentoring program created for small businesses. From our work with new
indie companies and smaller brands, we understand there’s a different set of
needs. We can offer a helping hand to create a strategy, give guidance on
future product developments, explain how to prepare for a negotiation, or just share
a distribution contact. Curious yet? Here’s a snapshot of our services…
NPD & Marketing Strategy
New Product Development & Brand Launches
Market Analysis
Define global and local brand values
Shopper Insights
Create brand awareness
Distribution & Business Development
Strategic Action Planning
Retailer Acquisition Campaigns
Market Entry Strategies
International Expansion
Sales and Consumers Analytics
Conceive trade marketing plan
Digital and Social Media Strategy
Travel Retail
Devise and implement commercial strategy
Introduce new and existing brands
Define distribution plan
Negotiate space, location & margin
Staffing – hiring and management
Brand management
What people say about us….
"Karine and Lori are two very accomplished Top Executives with years of experience in the luxury arena. Their knowledge spreads from marketing branding to market openings and development. That is only the surface of their skills. You will soon discover how far they bring you into data analysis and category management. Always driven by passion, energy and warm spirit."
Jean-Charles Seite, International Director, Laboratoires Filorga
I have worked with Karine & Lori for over 6 years in both the airport and cruise travel retail industries. They are both consummate professionals who add a great deal of value to both the initial brief and the development of the output. They are efficient, reliable, great team players with the ability to pitch their findings at the right level for the audience. They add tremendous value with their analytical skills and high depth and breadth of the global consumer market. They are always prepared to go the extra mile to deliver results!!
Sue Gosling, global head of marketing, Harding retail
I can definitively say that our social business is where it is because of the guidance of the Flores Brand Works team. Not only have they been a pleasure to work with but they are constantly going above and beyond to help our business succeed. They have taken the time to understand our needs and are helping us carry out our vision. I cannot imagine our team without their contribution.
Luke Kincaid Founder Organic savanna.
"Finally these two exceptional ladies have partnered up to create a very needed business. They have an end to end 360-degree solution to bring brands to life and maximise any brand potential– much needed in this current climate!!
I have been fortunate to know and work with Lori and Karine for over 20 years. During that time, I have found them both extremely focused in any area of work they have undertaken. They are both most personable and an enjoyment to work with. I will be honoured to partner with them both and to recommend them to any business moving forward in their next chapter."
Penny Blake – Director, PBA Ltd
"It is a pleasure to work with Lori and Karine. Their knowledge and hands-on mentality is the perfect combination to drive results!"
FLORES BW 